BLOC Hotel is based in Birmingham's Jewellery Quarter, an area known for its villagey feel with lots of restaurants, pubs and cafés. BLOC knew that location would be essential to the success of its budget-hotel-with-style concept, so the Jewellery Quarter was the ideal spot for the first hotel.
Small is beautiful when it comes to BLOC. They refer to 'pared-down chic', keeping all the essentials required in a hotel room but using some creativity when it comes to materials, space and technology means that stylish rooms, in a great location can still be affordable.
Each room features a state of the art climate-control system, an Italian-tiled wet room and a host of technology to ensure a pleasant stay. All beds are king-size and have Egyptian cotton bedding - so despite their small size, the rooms are still the ultimate in luxury.
The concept has been well-received and BLOC now has a location at Gatwick too.