First Look: Finery London

Beechdale-Jumpsuit-Navy-1206SS1510-01 Finery London is an new online womenswear brand, founded by former ASOS and Topshop directors. Aimed at the mid-market, the design-led brand has a feminine, vintage feel but also draws comparisons to Cos and & Other Stories.

The Finery ethos is 'quality not quantity'. The collections are designed with love and using luxury fabrics, but that doesn't mean the brand is inaccessible; it is surprisingly affordable and 100% covetable. Here are my favourite pieces from the Spring Summer 2015 collection.

Beechdale Culotte (above)


Poyser dress

Rylston set of rings


Loftus V neck dress


Kingly bracelet


Hargrave trousers


Seville shoes

Otto Coat

Otto mac

Which piece is your favourite?