First Look: Finery London

Beechdale-Jumpsuit-Navy-1206SS1510-01 Finery London is an new online womenswear brand, founded by former ASOS and Topshop directors. Aimed at the mid-market, the design-led brand has a feminine, vintage feel but also draws comparisons to Cos and & Other Stories.

The Finery ethos is 'quality not quantity'. The collections are designed with love and using luxury fabrics, but that doesn't mean the brand is inaccessible; it is surprisingly affordable and 100% covetable. Here are my favourite pieces from the Spring Summer 2015 collection.

Beechdale Culotteย (above)

Poyser-Dress-Ivory-1203SS151801

Poyser dress

Rylston set of rings

Loftus-Dress-Emerald-1104SS1509-01

Loftus V neck dress

KinglyOpenEndedBangle-2104SS1514

Kingly bracelet

Hargrave-trouser-Navy-1802SS1510-01

Hargrave trousers

Seville-Shoe-RoseGold-2003SS1511-Angle

Seville shoes

Otto Coat

Otto mac

Which piece is your favourite?