Finery London is an new online womenswear brand, founded by former ASOS and Topshop directors. Aimed at the mid-market, the design-led brand has a feminine, vintage feel but also draws comparisons to Cos and & Other Stories.
The Finery ethos is 'quality not quantity'. The collections are designed with love and using luxury fabrics, but that doesn't mean the brand is inaccessible; it is surprisingly affordable and 100% covetable. Here are my favourite pieces from the Spring Summer 2015 collection.
Beechdale Culotte (above)
Which piece is your favourite?