Labels to know: Isa Arfen

Isa Arfen is the label from Italian-born Serafina Sama. Sama was inspired by Slim Aarons, the society photographer that had a love affair with Italy and its rich and famous,  resulting in the retro glamour of Isa Arfen's first collection. The label is "relaxed, feminine and fun - shot through with a touch of aristocratic sensibility" - it is fun but elegant, grown-up but irreverent. With the SS15 collection, Sama's background working for the likes of Chloé and Acne shines through - strong silhouettes and bold colours with a nonchalant attitude.

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